Hi, I'm Simbi
I am a multilingual designer and writer based in Shanghai and London. From East to West, I craft intelligent experiences between people and technology.
Designing Futures
I help organisations combine human-centred empathy with data-driven expertise across Digital Experience Design, Product Strategy, User Research, and AI Development in Europe and Asia. Bringing cross-cultural insight and technical fluency, I've built end-to-end products and services in e-commerce, finance, telecoms, and travel.
My Story
Central Saint Martins
Product Design BA (Hons)
Designed industrial products to solve complex user needs and business challenges.
UCL
Mandarin ä¸æ–‡
Combined self-study and classes to achieve professional fluency in Chinese
Mindsparkz
Product Designer
Relocated to China to design and manufacture products for global brands
Veriteer
Customer Experience Consultant
Worked in agile product teams to design intelligent e-commerce applications
Accenture
Service Design Specialist
Developed AI processes and designed smart services for telecom, banking & government clients
Trip.com
Senior UX Designer
Led strategic product design and localisation for China’s top travel platform