top of page
simbi final ai light and warm .png

Hi, I'm Simbi

I am a Mandarin-speaking UX designer based in Shanghai. From west to east, I write about crafting seamless interactions between people and technology.

I do a bit of everything

But you can find me at the intersection where design, technology and business meet. I’m a UX designer, an AI enthusiast and a published writer. I’m a Londoner with Nigerian roots. I'm a big sister. I'm an optimist. I'm a storyteller. I am 26 years of experiences and I will be more things to come.

My Story

Screenshot%25202021-01-10%2520at%252013_
Central Saint Martins

Product Design BA (Hons)

Designed and engineered industrial products to solve complex user and business problems.

UCL
Mandarin 中文
Screenshot 2021-01-17 at 16.09.05.png

Studied advanced Chinese to professional fluency and achieved HSK4 certification

Screenshot 2021-01-17 at 18.49.04.png
Mindsparkz 🇨🇳
Product Designer

Iteratively designed, tested and manufactured global FMCG products in China 

Veriteer 🇬🇧
Customer Experience Consultant
0k_XemZi-2.jpg

Collaborated in agile product teams to design intelligent e-commerce applications.

Accenture-Logo-768x768.jpg
Accenture 🇬🇧
Service Design Specialist

Established the first creative AI team and designed smart services for telecom, banking & government.

Trip.com 🇨🇳
Senior Experience Designer
Screenshot 2024-02-22 at 14.12_edited.jp

Driving strategic product design and localisation for China’s top travel platform.

Keen to collaborate?

The best ideas start as conversations.

bottom of page